Security & Privacy Policy

Panache respects your privacy and would like to help you to understand how your information will be handled and used. This Privacy Policy explains how we collect, use and store your information. Using your information in a way that you are comfortable with and keeping your information secure is an integral part of the luxury retail experience we aim to provide. Panache will ensure that all information-protection and customer-legislation standards are met when handling any of your personal information.

Who we are and what kind of data we may require 

References in this Privacy Policy to ‘we’, ‘us’ and ‘Panache’ are to Panache London Ltd (company registration number 01367454, established May, 1978), registered at 182–186 Kensington Church Street, London W8 4DP. We collect and use information you provide to us about you to ensure you enjoy a luxury retail experience. You provide us with your information directly when you make a purchase, sign up to the website or mailing lists, and shop online. We also collect elements of your information indirectly such as the route you have taken around our online store, to help improve our site. We may analyse the information that you supply to us and share your personal data with approved third parties who may be employed by us to help us understand our customers by providing additional information. We use this to provide you with a more personalised experience and this information will not be shared with other retailers or other such entities. When you make a purchase at any of our retail outlets or online, we will collect necessary information about you to ensure we can fulfil your order or chosen service.

Your Personal Details

If you choose to pay by card, we will need to collect your payment information in order to process payment. We may ask for additional information from you for a number of reasons: for example, to prevent fraudulent transactions; to comply with anti-money laundering obligations for high-value transactions; or to ensure that we comply with our legal obligations. When you place an order with Panache for products or services that will be delivered, collected or provided at a later date, we will need to take additional contact details and delivery information from you so that we may complete your order. We may use thirdparty couriers to deliver your order and will need to share your contact information with them for this purpose. If we are informed that you are no longer at the address we have on file for you, we will remove it from our records.
We may send you marketing material that we believe you will be interested in based on your previous spending and browsing behaviour. You may not receive all types of communications that you have chosen to receive. To understand more about the criteria we use to determine which marketing communications you receive, please contact our Customer Service team.
If you have given us your email address or mobile phone number and agreed to receive marketing communications from us, we may supply this data to digital advertising or social media companies, including Facebook and Google, to facilitate your request for promotional materials. These companies work on our behalf to identify individuals with similar characteristics to our customers, and they provide these individuals with advertising content from us.
We may also work with these companies to target or retarget you directly with advertisements that we believe you will be interested in. The data we provide to these organisations is limited to email address or mobile phone number and is always provided in an encrypted format. We use your personal data in this manner as it is in our legitimate interest to advertise to potential new customers. This use of your personal data constitutes profiling. If you would prefer not to see targeted advertising from us on social media, please refer to the instructions provided by Facebook or Google, or contact our Customer Service team for advice on how to opt out. We will not share your information with any third parties who might wish to market their goods and services to you. Panache does not routinely share information outside of the European Economic Area (EEA). If it is necessary, we will only do so with the relevant protection, in line with data protection legislation requirements.

Online Shopping 

When you visit, we collect information about your type of device to help drive innovation and improve user experience. Information can be collected through your IP address or through cookies placed on your device. Some cookies are needed for the proper functioning of the website. Cookies are used for purposes including the storage of items in your shopping bag; the (anonymous) recognition that you are signed in; and the determination of your currency, dependent on preferred delivery location. Other cookies are used for analytic purposes which help us understand how and when you first visited our site, the frequency of your visits and the duration of time spent on our site. We also use cookies to track your journey around the site and ensure that our website is functioning as intended. This technology allows us to remember you, so if you have previously visited the site, we are able to recognise you as a returning visitor. We try to join up details of our relationship with you in-store and online in our records, even if you use different devices online. Finally, some cookies are used to provide you with personalised advertisements when you visit other selected websites, following your visit to These advertisements will be in the form of ‘banner advertising’ and will show you products that we believe you will be interested in, based on your browsing history on our website. For more information about how Panache uses cookies, please refer to our Cookie Policy.
When you make a purchase on, we will collect information about you to fulfil your order or chosen service; this information includes your name, contact details and delivery address. You will be offered the opportunity to use our Guest Checkout path or to create an online account on our website. In order to register an online account, we will ask you for your name and contact details. You will also be asked to create a password, once you have created an account, this will serve as a platform to update your marketing preferences through our Contact Form. As part of our commitment to exceptional customer service, where you have provided your consent we personalise your experience by only sending marketing communications about the most exclusive products, services and events that we believe you will be interested in. You always have the option to opt out of these communications if and when you choose to.

Information Security 

Our security measures are in place to keep your information secure. Where we ask third parties to work on our behalf, we always make sure that they have sufficient information-security measures in place. Information you provide to Panache may be shared within our team to facilitate your purchase. We also work with a number of third parties such as FedEx, International Airlines or Royal Mail to help us deliver an excellent service to you. We try to ensure that information is only shared where third parties have appropriate security measures in place. Security of our website is of utmost importance to us. Our site uses software to provide encryption technologies. We use advanced security measures to protect your information against loss, misuse and alteration, as is the case with all computer networks linked to the internet. However, we cannot make absolute guarantees about the security of the information you provide over the internet, and as such, we cannot be held responsible for it. Never send any sensitive information, such as passwords or credit card information, via email. In creating a password to access certain parts of our website, you are thereby responsible for keeping it confidential. Please do not share a password with anyone

Use of 

This section covers the content and acceptable usage of . By accessing this site you are acknowledging your agreement to these terms and conditions.

•You may only access our site for legal endeavours. You may not use it to post, submit or transmit any material that is; threatening, discriminatory, obscene, offensive, in breach of confidence or privacy, technically harmful, fraudulent or interferes with the normal operation of the site. By using our site you are agreeing to our legal usage terms. If you do not agree to these terms, please do not access our website.
•All materials displayed or made available on our website, including, but not limited to, trademarks and logos, graphics, documents, texts and images are owned or licensed to Panache (London) Ltd or our suppliers, and are protected by copyright laws. By using our site you agree that you will only access the content for your personal and non-commercial use. No materials on this website may be reproduced, copied; or transmitted for commercial reasons without our written permission.
•Our website may contain third party links to other sites. Once you use these links to leave our site, we do not have any control or responsibility for the content, or the privacy of the information you provide when visiting such sites.
•Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence. Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Scotland and Wales.

Our site is not intended for children, although it can be considered suitable. If you are under the age of 18 years you may only purchase from our site with the permission and involvement of a parent or guardian, or be the account holder for the payment method.